Reflections:
While I stood in the kitchen during a meeting with my client I noticed that she had a selection of photos mounted in a frame with various windows cut out of card in order to frame them.
In two of the portrait slots she had placed landscape photos of people. As I craned my neck to see who was in them I kept think how odd it is to have these lop sided images in a frame. I also wondered if it had driven anyone who can’t stand crooked frames into a frenzy that didn’t end well for anyone.
As I was doing up the designs those photos were almost always in my mind. Especially as I shoved images 1 pixel up and down the screen in an attempt to line everything up or worried about the breath and spacing involved in a group of images and text.
I wondered how much the client would care or even notice that “1 pixel out” was littered through the site. Even to people with creative or artistic skills that 1 pixel shove of design seems incredibly demented. Its like you have gone so far into the design all you see are little tiny squares that just won’t get it together. Its a weird relationship you have with a client. They can’t do what you do so you do it for them. Without the client I wouldn’t be making this design or site as I have little to no interest in beauty care (my hair is the biggest clue) but they have tasked me with it and so I create. But at each stage I must hand over the designs for them to look at, as it is after all their design and not mine. So they suggest and I change. But should you cater your design to their own tastes. If so can I get away with having lopsided and ill fitting photos. The answer is yes and no.
It all comes down to the “that will do” frame of mind. You can create a functioning site with images and texts and you can call it a site and it will do. Its all just a question of can you live with yourself, that choice and design afterwards. Personally speaking I can’t. If I’m not pushing myself creatively I feel I have let the client and myself down or worse still I’d get very bored of the job and do terrible work. As in any creative field when starting out you are only as good as your last job. If you keep thinking “that will do” your designs will reflect that notion and anyone looking at them will see safe and function sites but what they won’t see is a passion.
I have no great passion for beauty products but I have for designing and creating. By meeting my clients passion to their business and my own we can together create something new and interesting that we are both proud of.
In a talk John Cleese spoke of never stopping at the first answer your reach in terms of being creative. That first answer is the one everyone will arrive at in a given situation. To be creative you must push past that first answer break it apart and see what makes it tick and keep moving until you hit the next one, break that and so on. By doing this you are creating a host of ideas, each feeding of the last until you either hit the gem or run out of time. Either way you have a great well to draw on. And at no point will you be saying “that will do”.
Its easy to think of “that will do” in a bad light however at 4 in the morning when your brain is screaming at you and your body just wants to vomit up all its bones “that will do” is a tough bitch to say no to. However by that time you as so into the perspiration stage you probably need an aqualung and a lot of the ideas have been formed that you are just carrying them out. It can be disheartening to start thinking of short cuts (for that is what “that will do” really is) at this stage but some times its just a reality in terms of time or money. The best you can hope for is that you have push so hard in the early stages that a slight slip now can be hidden until you have time to correct it.
In the end its what you can live with. Some people spend years painting a ceiling, other spend two hours with a roller. One goes mad, the other heads off early for a bit of relaxing. But only one is remembered and inspires others to do great things, always aware of the dangers of madness but the worth of sacrificing a few early days off.